Document
 
Conceptual branding
for creative businesses:
from brand strategy & design
to project implementation.
What we do
our approach
WE ALWAYS START FROM THE NEEDS OF YOUR BRAND.
Inmuse Agency is a branding agency based in London. With our full-service approach, we offer strategic and creative solutions in brand development for your business. From brand strategy and design to full implementation and management, we facilitate everything a brand needs to elevate, scale up and reach new fans.
We work with clients around the world from a range of different industries to tell their story through branding. Our team works closely with you from the initial stages of identifying your business goals and values to ensure continuity across all areas of your brand. We take all the stress out for enjoyable customer experience.
Process
our workflow
YOUR BRAND IS MORE THAN JUST A LOGO.
Our full-service based approach and clear steps will help you to launch and grow your authentic brand. We keep things simple for you. Ready to create?
/ TARGET AUDIENCE RESEARCH
/ COMPETITION ANALYSIS
/ MARKET ANALYSIS FOR TRENDS
/ BRAND AUDIT
Research
/ 01
We gather information and analyse our findings to get to know your business, industry, competitors, and target audience. We do this through extensive desk and field research and, crucially, through listening to you in order to uncover what your brand really stands for.
Our research findings inform the brand strategy. This step of the branding process is about being focused and consolidating your values, aspirations as a business and vision for the future.
/ 02
Strategy
/ BRAND POSITIONING, STORY & BIG IDEA
/ CUSTOMER JOURNEY & ASSORTMENT MATRIX
/ KEY-VISUAL & TONE OF VOICE
/ VISION FOR THE FUTURE
We create a meaningful and memorable visual identity for your business that goes far beyond just the logo. We apply design fundamentals of elegance, simplicity, craft, and attention for detail to create seamless and user-centred experiences.
/ 03
Design
/ BRAND DESIGN
/ SOCIAL MEDIA & WEB DESIGN
/ MOTION DESIGN
/ EDITORIAL DESIGN
We reveal your new brand to the world! The roll out happens across every relevant channel and can be done in an instant, or across several months depending on your circumstances. Implementation can take many forms: from organisation of a photoshoot and searching for contractors to full support and supervision.
/ 04
Implementation
/ DATA & ANALYTICS
/ ART DIRECTION & CONTENT PRODUCTION
/ SUPERVISION
Process
our workflow
YOUR BRAND IS MORE THAN JUST A LOGO.
Our full-service based approach and clear steps will help you to launch and grow your authentic brand. We keep things simple for you. Ready to create?
/ TARGET AUDIENCE RESEARCH
/ COMPETITION ANALYSIS
/ MARKET ANALYSIS FOR TRENDS
/ BRAND AUDIT
Research
/ 01
We gather information and analyse our findings to get to know your business, industry, competitors, and target audience. We do this through extensive desk and field research and, crucially, through listening to you in order to uncover what your brand really stands for.
Our research findings inform the brand strategy. This step of the branding process is about being focused and consolidating your values, aspirations as a business and vision for the future.
/ 02
Strategy
/ BRAND POSITIONING, STORY & BIG IDEA
/ CUSTOMER JOURNEY & ASSORTMENT MATRIX
/ KEY-VISUAL & TONE OF VOICE
/ VISION FOR THE FUTURE
We create a meaningful and memorable visual identity for your business that goes far beyond just the logo. We apply design fundamentals of elegance, simplicity, craft, and attention for detail to create seamless and user-centred experiences.
/ 03
Design
/ BRAND DESIGN
/ SOCIAL MEDIA & WEB DESIGN
/ MOTION DESIGN
/ EDITORIAL DESIGN
We reveal your new brand to the world! The roll out happens across every relevant channel and can be done in an instant, or across several months depending on your circumstances. Implementation can take many forms: from organisation of a photoshoot and searching for contractors to full support and supervision.
/ 04
Implementation
/ DATA & ANALYTICS
/ ART DIRECTION & CONTENT PRODUCTION
/ SUPERVISION
We offer
our services
/ 01
Brand Concept & Strategy
Research & Analytics
  • Industry and Market analysis for Trends
  • Competition Analysis
  • Target Audience Research
  • SWOT Analysis
Brand Concept
  • Brand Positioning
  • Mission Statement & Brand Story
  • Brand Values
  • Customer Journey & Assortment Matrix
Key-Visual
  • Visual and Verbal Communication Strategy
  • Naming
  • Tone of Voice
Final Stage
  • Customer Service and Experience 
  • Brand Map
Research & Analytics
  • Industry and Market analysis for Trends
  • Competition Analysis
  • Target Audience Research
  • SWOT Analysis
Brand Concept
  • Brand Positioning
  • Mission Statement & Brand Story
  • Brand Values
  • Customer Journey & Assortment Matrix
Key-Visual
  • Visual and Verbal Communication Strategy
  • Naming
  • Tone of Voice
Final Stage
  • Customer Service and Experience 
  • Brand Map
/ 02
Brand Identity
Brand Design
  • Visual Concept
  • Logotype
  • Colour Palette
  • Fonts
  • Brand Expressions
  • Print Design
  • Digital Design
  • Motion Design
Implementation
  • Support during the printing process
  • Door-to-door delivery
  • Brand guidelines
Brand Design
  • Visual Concept
  • Logotype
  • Colour Palette
  • Fonts
  • Brand Expressions
  • Print Design
  • Digital Design
  • Motion Design
Implementation
  • Support during the printing process
  • Door-to-door delivery
  • Brand guidelines
/ 03
Web-design &
Social media design
Web-design
  • Website prototype
  • Website design
  • Website development (both coding and website builder)
  • Copywriting & SEO
Social Media Design
  • Audit
  • Communication and Content Strategy
  • Facebook and Instagram Design
  • Content Production
Web-design
  • Website prototype
  • Website design
  • Website development (both coding and website builder)
  • Copywriting & SEO
Social Media Design
  • Audit
  • Communication and Content Strategy
  • Facebook and Instagram Design
  • Content Production
/ 04
Art Direction
Photography
Videography
Photography
Videography
/ 05
Implementation & Support
Brand Supervision and Management
Brand Consulting
Design Support
Social Media Management
Brand Supervision and Management
Brand Consulting
Design Support
Social Media Management
BOOK A FREE DISCOVERY CALL TO DISCUSS YOUR PROJECT AND TO GET TO KNOW EACH OTHER.
We believe
our mission
IN IDEAS AND PEOPLE, FEELINGS AND SENSES. IN BUILDING VALUE THROUGH VALUES. IN FREEDOM.
Our mission is to promote and help conscious and ethical business. We share the philosophy of building and growing brands based on their authenticity, values, and passion. For you and for your audience.
We notice beauty even in the most ordinary things. We love to experiment and start projects with interesting questions. Have you ever wondered what kind of music, colour, sensation, taste or smell you are?
Every project starts with an idea: big or small, simple or eccentric. We believe everything is possible. Our expertise is to turn any business idea into a working mechanism.

Just like you, we also had an idea: to help creative people and entrepreneurs make the world a better place. We understand that you, as a brand founder, have many tasks at hand. We are here to make it easier for you to launch or grow your brand. After all, we are a team of experts where everyone is doing what they love.

Are you ready to create together?
About us
our work
We are proud of what we do
BOOK A FREE CONSULTATION OR REQUEST
A QUOTE. WE REPLY WITHIN 24 HOURS.
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